Design system

The standard we use when designing content to help people interact with the council.

How to write and structure content so people can easily find and understand the information they need.

These style points apply to content published by the council.

We avoid documents such as PDF and Word and publish information in web pages instead.

We use images and video where it helps people understand information.

Council marketing campaigns are supported through short URLs, social media and campaign pages.

We design our call menus to make sure people can get to the right department quickly when contacting the council. This means we reduce frustration and improve the experience for everyone.

Find out what pair writing is, when to use it and how to do it.